About Me
WHO'S IMO? Well, I'm glad you asked!

Hi! I'm Imogene, but please, call me Imo. It's easier for everyone. Honestly, the number of ways people manage to get my name wrong is impressive.
I'm originally from Zimbabwe, grew up in South Africa, and have somehow ended up building a life that involves fitness, corporate operations, project management, technology, AI, entrepreneurship and the occasional Snapchat rant.
A perfectly normal career path, obviously.
And now I've created Imo Knows, because I genuinely believe life is too short not to share the good stuff.
WANT TO KNOW THE REAL IMO?
There's more to me than a photograph and a few paragraphs!
Life updates, personal stories, random thoughts and the occasional rant — you'll find them all in IMO UNFILTERED.
A little help from Dad, a sunny day in Brighton and an unexpected career
My dad has played a huge part in the opportunities I've had throughout my life.
He helped me get to the UK and connected me with my cousin, who was living in Brighton. And thank goodness for that, because when I arrived, the sun was shining!
Coming from southern Africa, I thought, “Oh, this isn't bad at all!”
People complain about British weather, but I love Brighton. The sea, the people, the energy, the fact that there's always something happening. I've been lucky to call it home.
Before arriving in Britain, I'd already co-owned a women's gym in South Africa, when I was about 18 or 19, and worked as a fitness manager in Zimbabwe.
Fitness was my thing.
Then I got to the UK, and apparently being young and having management experience from Zimbabwe wasn't quite enough to convince people I could manage a gym here.
They offered me instructor jobs instead.
Unfortunately, telesales paid better.
So I took a job in a Brighton call centre. Six months later, I went off to work as a personal trainer on a cruise ship for eight months, came back to Brighton and returned to the same company.
And that, rather unexpectedly, was the beginning of my corporate career.
From call centres and operations to managing teams, projects, technology and business transformation, I spent more than 25 years learning how organisations work — and, more importantly, how to make them work better.
I also spent six years living and working in London, returned to South Africa in 2010, and came back to Brighton in August 2018.
Along the way, I worked across different industries, including IT, retail and financial services. I even went back to personal training for a while when I was living in South Africa.
Health and fitness never really left me. They just had to share me with spreadsheets and project plans.
And then came my daughter. And everything changed.
Of all the adventures I’ve had, becoming a mum has been one of the biggest.
When my daughter was born, my priorities changed. Suddenly, the decisions I made weren’t just about what I wanted to do or where I wanted to live. They were about giving her the best life I possibly could.
In 2010, I moved back to South Africa with her. I wanted her to grow up with sunshine, outdoor living, family around her, and the opportunity to spend time with my mum and sister. I wanted her to experience some of the things I’d loved about growing up in southern Africa.
Then, in August 2018, we moved back to Brighton. This time, a big part of that decision was making sure she could spend more time with her dad.
Looking back, so many of my biggest decisions since becoming a mother have been about creating opportunities for her.
And I wouldn’t change that.
My daughter is a huge part of my world. She’s also one of the reasons I feel so strongly about living life now, making memories and giving people the chance to experience as much of this wonderful, slightly bonkers world as possible.
Why health, fitness and longevity still matter to me
People sometimes wonder why somebody who talks about AI and technology is also talking about supplements, nutrition, exercise, skincare and longevity.
Well, that's because health and fitness were part of my life long before IT and project management came along.
Both my parents have always been interested in health, vitamins and looking after themselves. That curiosity has stayed with me.
I'm fascinated by healthy ageing, living longer, feeling better, nutrition, natural approaches to wellbeing and the science behind it all.
I'm not interested in simply accepting that getting older means giving up on feeling good.
I want to know what's being discovered, what the evidence actually says and what might help us make more informed choices.
And when I find something interesting, guess what?
I'm going to tell everybody.
My dad, a conference in Sandton and a whole new way of thinking
In 2013, my dad took me to the National Achievers Congress in Sandton, South Africa.
I listened to speakers including Robert Kiyosaki, Les Brown and Brendon Burchard.
That experience had a huge impact on me and deepened my interest in personal development, motivation and living a life that actually means something.
My parents have influenced so much of who I am today, in different ways. From health and curiosity to independence, determination and the opportunities that helped shape my life.
And while I'm proud of everything I've built for myself, I'm equally aware that sometimes somebody giving you an opportunity changes the entire direction of your life.
Apparently, I have ADHD. Who knew?!
Well, possibly everyone except me.
For years, I'd walk into a workplace and somehow end up knowing what every department was doing.
I'd be managing projects, sorting out processes, helping other teams, organising things nobody had asked me to organise...
And obviously I'd also be the person arranging the Christmas decorations and Secret Santa.
Because apparently one job wasn't enough.
Then, in 2025, I was diagnosed with ADHD.
Suddenly, so much of my life started making sense.
The constant ideas. The curiosity. The ability to juggle a ridiculous number of things. The detail. The intensity. The way my brain never seemed to switch off.
I also stopped drinking in June 2025, and over time began recognising other traits in myself that made me wonder about autism. I haven't had an autism diagnosis, but understanding those traits has helped me make sense of my experiences.
I started ADHD medication in 2026, and for me, it has been genuinely life-changing.
Not because it magically solved everything, but because I finally started understanding my brain and discovering ways to work with it rather than constantly fighting against it.
Everyone's experience of diagnosis and medication is different, and I want people to feel informed rather than frightened.
Now I want to share what I'm learning, including ADHD-friendly tools, neurodivergent perspectives, podcasts, technology and practical ways of making everyday life easier.
Because honestly, there are so many things I wish somebody had told me years ago.
I even thought I was a comedian
I've always loved making people laugh.
And apparently I thought my funny rants were so hilarious that I should actually try stand-up comedy.
So I did a comedy course.
And three shows.
And then I thought, “Nah. This is far too much work. I'm going back to making funny videos.”
Much less pressure. And Snapchat filters are considerably more forgiving than a live audience.
You'll find those little rants, personal updates and random observations in Imo Unfiltered.
Because life is serious enough without us having to be serious all the time.
Fire Dragon. ADHD. Campaigner. What could possibly go wrong?
I'm a Fire Dragon in the Chinese zodiac, and I identify with the Campaigner personality type.
Add ADHD to that combination and, well...
Can you imagine what it's like inside my head?
I'm curious about everything. I love details. I like finding the extra information, the thing everybody else missed, the little trick that makes everything easier.
And I really don't like gatekeeping useful knowledge.
If I discover something that might help someone save time, understand something, feel better, laugh or make their day a little easier, I want to share it.
Which is why Imo Knows exists.
Why I created Imo Knows
I believe everything happens for a reason, and I believe the present moment matters.
We spend so much time worrying about tomorrow, chasing the next achievement or thinking we'll start enjoying life when something else happens.
But the life we're living is happening right now.
I want people to live well, laugh often, learn constantly and make the most of the time they have.
And I want useful information to be accessible to everybody, not just people who can afford expensive software, courses or subscriptions.
That's why I share AI tools, clever technology, useful apps, health discoveries, practical life skills, productivity advice and whatever else makes me think, “Wait… why didn't I know that?”
Sometimes it'll help you work smarter.
Sometimes it'll save you money.
Sometimes it'll make you question something you've always believed.
And sometimes it'll just make you laugh.
Even if I make somebody's day a little better for five minutes, that's worth something to me.
So welcome to Imo Knows.
I don't know everything. But if there's something worth knowing, you can bet I'll want to find out.
And then I'll probably tell you all about it.
Laugh. Learn. Live a Little Deeper.
Imo x
